The Brand Gap…
by Shane on 29/05/07 at 8:24 pm
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Do yourself a big favour and check out this presentation on branding by Marty Neumeier. It’s a 162 page slide show on “How to bridge the distance between business strategy and design”.
Check it out – The Brand Gap
[via The Brand Builder]
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
