Marketing is like a Urinary Tract Infection
by Andrew Smith on 24/04/07 at 3:14 pm
3 comments
Check out Pete’s Weekly latest newsletter:
Your future business success depends on just one thing: how many people give you enough money in return for what you give them. Everything else is treading water.
When our businesses stumble we defend ourselves by blaming somebody, or something else. These are excuses, not the real problem.
The real problem is the simple fact that we do not have enough sales.
No matter what your product or service, your financial success depends on finding enough people prepared to give you enough money in return for what you’re offering. If you disagree with this, please close this email now, and get on with something important like filing, polishing the PHP on your new web engine, or counting the stock.
He goes on to explain why marketing is like a Urinary Tract Infection, and how joining the Business Warrior Community will teach you about marketing.
We pay our monthly fees to tap into that particularly resource, which is part of an all-round push to market the various companies and brands that we are involved with.
Do you think about marketing your business every day?
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew Smith.
Stii
May 1st, 2007
I’m a subscriber to his newsletter. I do enjoy some of his articles. Some I don’t. Last year somewhere he was on about “email marketing” which was blatantly encouraging people to SPAM. Not cool Peter…
Andrew
May 1st, 2007
Agreed – everything you read must be filtered through your own sense of morals and not blindly followed because someone else said it was OK.
Peter Carruthers
May 6th, 2007
Hiya Stii
May I gently submit that I do not blatantly encourage folk to spam? I do encourage business owners to identify people facing problems that the business can solve – and use email to contact them.
You may be referring to an article I wrote where I mentioned that almost everything of value in our lives is the result of somebody spamming us – by way of an unsolicited email, phone call, letter, or fax. Of all of those – I prefer the email mechanism. (It’s eco-friendly, easily disposed of, does not require a long discussion, and is the least intrusive.)
I market ideas (and Business Warrior membership) to folk subscribed to the Petes Weekly list. If that’s spamming then I should probably hang up my hat and start gardening.