Exploiting the savages
by Andrew on 10/04/07 at 9:46 am
No comments
Today we received a letter in the mail from an American company wanting to promote the Bug Zapper on TV, presumably in a Verimark kind of way. It’s a miracle the letter arrived, seeing as it was addressed to “Ape Town, Africa”.
Click on the picture to view the full letter. They couldn’t even get the name of our product right – “the Joly Fly and Mosquito Killer”, instead of “the Jolt Fly and Mosquito Killer”.
When direct marketing goes wrong.
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew.
