Wine / food pairing made easy
by Fred Roed on 28/03/07 at 1:52 pm
1 comment
This is another of those ‘Wish I had thought of that‘ moments.
A differentiating factor of the way us Ideaters and Heavy Chefs work is that we approach our projects from a marketing communication perspective first, technology perspective second (or so we tell everyone).
Check out this wine company: Wine that Loves.
They’ve taken the work out of choosing the right wine to go with the food by placing little graphic images on the bottles.
S’nice.
They’re going online, and their strategy is online buzz – but what a great way of communicating the product.
Old style stuff: great product, great idea.
[Got the link from Springwise - tnx!]
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Karin H.
Mar 28th, 2007
Who ever thought of that principle is my hero of the week!
Perfect example of KISS
(Have to forward this article to my good friend Catherine of “Hand Picked wines”, she’ll love this)