Entrepreneurs Thinking BIG: Business resources, tips, success stories, interviews and business ideas

The World of Blog


by Shane on 14/03/07 at 12:08 pm
6 comments


I’m a huge fan of blogging and the internet – but one thing is for sure, you can certainly spin a whole bunch of crap about yourself and your business in the name of good PR. Despite the rumours and queries about whether Fred actually exists of not – we do our best to try and write about stuff that we actually believe in and are trying to work out in our own businesses. So, help South Africa by helping Ideate keep it real, and the world will be a better place.

Keep it real dude!

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

Related Articles

6 Responses to “The World of Blog”

  1. Dave

    Mar 14th, 2007

    You mean Freddy Rodriguez right?!

  2. Karin

    Mar 14th, 2007

    No, Mercury of course.

    Question Shane, who’s got on your wrong side?

  3. Mark

    Mar 15th, 2007

    Haha very clever. Keep up the great content guys. Keep it real :)

  4. Aubrey

    Mar 15th, 2007

    I found this definition in a dictionary:

    Fred n.
    1. A fabled creature symbolic of virtue and strength and usually represented as a viking male.
    2. An acronym for “Flipping Ridiculous Electronic Device”;
    other F-verbs may be substituted for “flipping”.

  5. Jon

    Mar 15th, 2007

    i think this is a recall for the cartoons of old shano. I would be good to see some cartoons on Ideate…

  6. Fred

    Mar 15th, 2007

    Fred exists for sure.

    Freddy Rodriguez actually has nothing to do with me – but I’ve met him. Nice guy. Pulls loads of chicks; does the 100 in 7 secs flat, and can disseminate a thesis on oligonucleotides in an hour or two.

Leave a Reply