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Cherryflava Media strikes again


by Shane on 02/03/07 at 12:02 pm
2 comments


After many rumours and conspiracy theories, the truth has finally come out. Cherryflava Media has added to its thriving empire with yet another ground breaking concept. Introducing….CherryPicka.

Cherrypicka.com is a spanking-new, brand showcasing site that transforms you into a cash test dummy.

For lazy gift givers, wannabe critics or people in search of new things to try out, Cherrypicka is part virtual shop, part blog site that allows you to buy test tickets to try out the showcased brands, and then share the review of your experience with the rest of us.

It’s a creative, word-of-mouth, try-before-you-buy, experiential / buzz marketing tool that’s part advertising mixed in with an unbelievable bargain. Our aim is to promote brands in a fresh, new way online and for you to enjoy us doing so.

YuppieChef caught wind of this project and demanded that they be part of the feeding frenzy, and have made available some “try out” vouchers worth R250. So head on over to this beautifully designed site and see what’s up for grabs.

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

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2 Responses to “Cherryflava Media strikes again”

  1. Deon

    Mar 2nd, 2007

    Cool idea, maybe i’ll head on over and have a look :)

    kinda off-topic : Is it just me, or does it look like someone has taken the IE hand and broken it’s poor finger? It actually makes my finger hurt looking at it…

  2. Mike

    Mar 6th, 2007

    Good spot Deon. I think he’s just double jointed.

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