How to name your company
by Andrew Smith on 13/02/07 at 8:30 pm
2 comments
I’ve been involved in quite a few company-naming episodes in my fairly short working life, and most of the time it’s fairly hit-and-miss. A few names are thrown around, one seems to stick, and that’s it. Only once the ink has dried on the cc registration and the website has been built do we realise that it’s almost impossible to pronounce over the phone! (Ask Fred if you need some funny examples.)
Michael McDerment has written a more scientific article on how to name a company, which definitely has some gems in it: Read it here.
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew Smith.
Shane
Feb 14th, 2007
Have a look at this, some great examples of terrible names:
http://www.shophorror.co.uk/pages/gallery.html
Karin
Feb 14th, 2007
I’m still very gratefull to a wonderfull session I had with Mike and Les searching for our new company name way back in 2002.
Wood You Like Ltd