Entrepreneurs Thinking BIG: Business resources, tips, success stories, interviews and business ideas

Search for the Great South African Cup of Coffee: News Cafe

by Fred on 27/01/07 at 8:20 am
3 comments

Damn this with faint praise...

Last week I had 45 mins to burn in town, so I settled at the News Café next to Artscape. When the cappuccino arrived, I almost predestined it to be poor. This is a franchise after all. We’re talking somewhere between Spur and Starbucks – so the coffee is part of a mass-market system. Upon inspection, it didn’t look too appealing. The foam is all lopsided, and has the texture of light, watery soap bubbles. Not great. Upon downing my cup (I was in a rush) I had one word on my mind: Wimpy. The coffee is identical to its franchise cousin. In other words, not bad – but not wonderful.

Location: City Centre, Cape Town
Internet: 100% iBurst – didn’t ask about wireless.
Plugpoints: yes, they were very accommodating.
Cappuccino rice: R10,50

Meeting potential out of ten: 6 – nice spot, comfy and spacious. Central.
Coffee rating out of ten: 4 (Wimpy fans would beg to differ)

Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred.

Share this article:
  • del.icio.us
  • muti
  • Facebook
  • StumbleUpon
  • LinkedIn
  • PDF

If you're new here, you may want to subscribe to our RSS feed, or follow @ideateblog on Twitter. Thanks for visiting!



Related Articles

3 Responses to “Search for the Great South African Cup of Coffee: News Cafe”

  1. Sophia Lindop

    Jan 28th, 2007

    Try the cappuccino at Vida e Cafe – best in town (in my opinion)! And I love the vibe! Probably not the best place to have a meeting because you will be competing with the lively staff members for centre stage. But, fun nonetheless. The Lindt chocolate that accompanies your coffee is also a plus!

  2. Jon

    Jan 29th, 2007

    Dude, we’ve just bought a cappachino machine for our office. It’a ther al article. You should come over sometime when you’re in town and maybe you can rate our cups of joe.

  3. Fred

    Jan 29th, 2007

    I’ll see you soon chicano. Best you spruce up your skills – you’re not getting an easy review just because you’re a mate…

Leave a Reply