Will eBooks ever replace aBook?
by Shane on 12/01/07 at 11:37 am
2 comments
A friend of mine has just finished reading an eBook. I read the exact same book, but the paper version. I’ve tried reading ebooks, but after page three, i bomb out – I just can’t do it; the lines become blurry and I find myself wandering off to check mail during the boring parts.
Will the eBook ever replace the real thing? Sitting on the loo with your laptop seems like too much hard work; and for all the Mac users – subjecting your baby to that kind of environment is simply wrong. I might consider if they go the electronic paper route. But even then I wonder? For me there is something special about the crisp smell of a new book, the dog earred second-hand paperback and the unidentifiable stains on the hardcover you just borrowed from your best mate.
And on the same note: Whatever happened to the paperless office?
Despite our concerted effort, we still have a need for a ‘filing guy’. No matter how hard YOU try, there will always be someone else who hasn’t made the leap. It’s that person who demands a paper copy of an invoice…you know the one that you have just printed off a PDF!
In celebration of the fact that real paper books are here to stay for a while longer, check out this great Ad from Booksplus.
(Text: A book will never let you down)
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Deon
Jan 12th, 2007
Excellent ad! I agree completely, conventional books are just not replaceable.. Lights go out, batteries go flat – but you can take a book and read it wherever you are comfortable whenever you want.
Perhaps one day we’ll be able to ‘Google Bookshelf’
Karin
Jan 12th, 2007
Same sentiment here: Abooks will always be here (and more of them thanks to reduced costs by PoD technology). I find nothing more relaxing than ‘curling-up’ in my big chair and grab a book (prefer paperbacks – sloppy), with a notepad on table to pen down ideas or random thoughts.
Can’t see myself doing that while holding an EbookPodThingy I’m sure will be promoted soon.
With regards to the paperless-office: we have never ever had so many pieces of paper going around, received, send out, filed, shredded than since the invention of cheaper printers