Ideate

Packaging: Soft & Gentle

by Shane on 10/01/07 at 1:06 pm
2 comments

We are fans of smart packaging, but this product really caught us with our pants down. Whilst holidaying in Curry Country, I discovered a new brand of toilet paper…

Intended or not, these Durban toilet paper manufacturers have taken packaging to another level all together.

In case you don’t get it – “Taj Mahal” sounds a lot like “Touch my hole”.

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

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