Top Small Business Lessons of 2006
by Fred Roed on 14/12/06 at 4:25 pm
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Here is the Ideate team’s ‘Top Small Business Lessons of 2006′:
Andrew, the Brain, wrote:
- Don’t store stock.
- Write things down.
- Dress the part.
- Outsource.
- Everything that needs to be done, put it in a system that you trust. Then do each task, with the peace and clarity of mind that stuff is being done.
Fred, the Marketing Guy, wrote:
- Figure out what you’re not good at doing, and make sure you don’t keep on doing it.
- Surround yourself with great team, preferably with people who are good at doing what you can’t do.
- Make sure one of those team members is a Financial Cornerstone
- Figure out what your team members want to achieve individually, then make plans to help them reach their individual goals.
- Once you’ve got the individual goals set, then make one big kick-ass team goal i.e. ‘Be the best e-commerce website developers in Africa by 2008’
- Make the sales guy the sales guy – he must not be the maintenance guy, the admin guy, the invoice guy, the coffee guy and the sales guy all rolled up into one.
Shane, the Maven, wrote:
- At all costs, don’t hold stock if you are an e-tailer.
- Document all agreements and discussions.
- At least look like you are having fun.
- You probably won’t take things to another level without taking some risks.
- Be sure of who you are and where you are going – an identity crisis doesn’t help in business or in life for that matter.
Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred Roed.
