Die Bahn
by Shane on 06/12/06 at 12:50 pm
1 comment
The Gautrain super powers could have done with some clever advertising like this in their epic quest to convince SA that a kickass speed of light train would be in their best interests.

You spend up to 170 days of your life stuck in traffic.

Or you don’t.
(via AdverBox)
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

Karin
Dec 6th, 2006
I love simplicity
(Didn’t know Germans had such a sence of humour)