Vodacom Ambushes MTN
by Shane on 27/11/06 at 10:41 am
2 comments
I struck gold this weekend, landing an invitation to watch the South Africa vs India ODI Cricket at Newlands from the Presidential Suite (Thanks David!). Whilst hobnobbing with the cricket super powers, we noticed that Vodacom had ambushed MTN’s sponsorship of the ODI Series by putting up a massive sign on the roof of a building half a km outside the stadium. Smart, very smart!
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Fred
Nov 27th, 2006
Well spotted Mr Maven. However, your thinly disquised attempt at showing off that you got primo tickets to the great game does not go unnotticed.
Johan
Nov 30th, 2006
Interesting
The building is Newlands rugby ground. Odd how have never seen the board before on that side. Well done to Vodacom for that one.