Comments on: Innovation and Advertising http://www.ideate.co.za/2006/11/23/innovation-and-advertising/ Business resources, tips, success stories, interviews and business ideas Fri, 10 Feb 2012 22:19:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Karin http://www.ideate.co.za/2006/11/23/innovation-and-advertising/comment-page-1/#comment-6706 Karin Thu, 23 Nov 2006 13:13:59 +0000 http://www.ideate.co.za/archives/253#comment-6706 That reminds me of yesterday: a rep from KM-group (daily and weekly newspapers, local radio-stations and website linking all) doing a presentation how they could help with our marketing. Now, we are in the process of adapting our marketing into Permission Marketing because we know (testing and measuring) paper adds and radio commercials on local radio does either not work for us or bring in the wrong (cheap and cheerful) prospects. So, we are already innovating; KM-group is mixing and matching the tiered and failing old marketing style into IMHO a bad forced style of ‘trying to find out’ what works for their former customers and adopting their offers to suit ‘our innovation’. Didn’t work, send him packing after the rep discovered that the only way KM-group could promote us was by placing us in their website local directory. Too bad, we’re already in there ;-) Hope KM-group will innovate; will definitely miss the online local radio station if the company fails. That reminds me of yesterday: a rep from KM-group (daily and weekly newspapers, local radio-stations and website linking all) doing a presentation how they could help with our marketing.
Now, we are in the process of adapting our marketing into Permission Marketing because we know (testing and measuring) paper adds and radio commercials on local radio does either not work for us or bring in the wrong (cheap and cheerful) prospects.

So, we are already innovating; KM-group is mixing and matching the tiered and failing old marketing style into IMHO a bad forced style of ‘trying to find out’ what works for their former customers and adopting their offers to suit ‘our innovation’.

Didn’t work, send him packing after the rep discovered that the only way KM-group could promote us was by placing us in their website local directory. Too bad, we’re already in there ;-)

Hope KM-group will innovate; will definitely miss the online local radio station if the company fails.

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