Meeting Set with Marketing SA
by Fred Roed on 22/11/06 at 9:02 am
3 comments
We have a date! After my post two weeks ago, where I lambasted the lack of effectiveness in SA’s marketing effort, Yvonne Johnson, CEO of the International Marketing Council of South Africa, has responded in great fashion. She has agreed to a time to discuss the suggestions I mentioned in the post.
We will be thrashing out SA’s international strategy on Wednesday next week. I have a list of questions that I would like to ask, including:
- Why the lack of consistency in the marketing message?
- Where are we aiming to position ourselves?
- What are the long term big hairy goals that Marketing SA has set for us?
- What role does Small Business have in the marketing effort?
- What role does the SA blogging / internet community play in the strategy (if any)?
- Why not use humour in the creative media?
I reckon this provides a great opportunity for the internet community to get some answers, as well as put some ideas forward. Place your comments below…
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
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Shane
Nov 22nd, 2006
Here’s another question you can ask: Do you know what a blog is?
Karin
Nov 22nd, 2006
Well done, Fred. And good luck.
)
(Don’t forget to ask what the budget is
Dave
Nov 22nd, 2006
Cracking job Fred. What fantastic initiative you’ve shown on this one. I think I sing pretty off the same hymn sheet albeit that will probably be significantly more thorough than me. Pretty busy lately, actually ridiculously busy but will try and think of anything I can add. One things for sure I will definitely post about it!