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Brand Camp – The 8 types of bad creative critics:


by Shane on 21/11/06 at 10:26 am
4 comments


As a designer, I’ve met a few of these in my lifetime. Shudder! Crick crick!

(via Brand Builder Blog)

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

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4 Responses to “Brand Camp – The 8 types of bad creative critics:”

  1. Wezzo

    Nov 21st, 2006

    Hilarious, working with all those types on the current project I’m on – madness I tell ya.

  2. Aubrey

    Nov 21st, 2006

    Hee hee.. I’m a “wet blanket” :)

  3. Fred

    Nov 21st, 2006

    You forgot my favourite: The “I’m Not Responsible” guy… “I love it, but let me just put it past my secretary / wife / accountant / business partner / executive committee and get back to you”

  4. Karin

    Nov 21st, 2006

    My addition: I’ve heard that nowadays…. you MUST add, integrate that.
    (Hmm, sounds a bit like me ;-) )

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