We also send out a monthly newsletter (wooden flooring retailer) to existing customers and ‘prospects’, list of architects etc. We always make sure in the newsletter are direct links to our websites (and blogs nowadays). We notice it does drive more traffic (from existing cusotmers and contacts) to our site, which in time leads to more questions, sales of add-on products.

Might work for you also?
Other idea: see http://www.thekissbusiness.co.uk/2006/10/happy_reminders.html

Next time, I will include and excert from the newsletter. Maybe that will give people a helping hand to read more and subscribe.

I will have a blog next year with daily updates of garden observations and will focus on seasonal gardening tips and issues occuring locally such as bug infestations and disease outbreaks.

A couple of things to note. Many people just want to landscaper to show up and do a good job without having to keep on checking to make sure things are going smoothly. These people will never look at a website or read a newsletter. As long as they are happy, they just pay the bill and keep renewing the contract. On the other extreme, there are people who are always asking about certain plants and other things. Those are the ones who the website/blog is for. They’ll read every single one and will TELL their friends about things they read. That alone may be worth the effort. We’ll see.

You can follow along at http://landscapestartup.com

Not so clever

Aren’t you guys web people?