Excellent business idea
by Andrew Smith on 18/10/06 at 2:29 pm
2 comments
Here’s a great idea if you’re looking to launch a new business:
"Get a list of email addresses of people interested in sports betting. Say you have 32,000. Email 16,000 of them to say that the home team will win this week’s big game, and 16,000 to say the home team will lose. Now, half of the people will have gotten the correct prediction, and the next week, you do the same thing with them. After 5 weeks, you’ll have 1,000 email addresses of people who have seen you pick the winner five times in a row! Now you pitch your 1-900 number or paid email list subscription to this amazed group."
The same idea could be used for stock market predictions.
[ Source: "The Bogleheads' Guide to Investing", via this site ]
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew Smith.
Dave
Oct 18th, 2006
Love it, what a great idea, now to get 32,000 email addresses and I’m away.
Karin
Oct 19th, 2006
Well, for targetting UK you could start here
http://marketingfile.com/execute/part1/SearchDatasets.asp?family=200
(Not sure if SA has the same ’service’?)