Experiential Marketing: Push to Talk
by Shane on 05/10/06 at 11:09 am
No comments
Here is a great example of “Experiential Marketing” (Thanks Fred for the clarification). Taking a standard outdoor medium and creating an actual experience that reinforces the product and brand is exactly what Solo did. While you’re waiting for the bus, you can try out a “poster version” of Solo’s Walkie Talkie phones and actually chat to people waiting at other bus stops. Pretty cool.
Not quite in reach for small businesses ad spend, but it does demonstrate the power of “experiential marketing”; and as Max Lenderman says, “Is there a better way to communicate communication at the press of a button?”
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
