Comments on: Brand Power

By: Perky

Perky — Tue, 05 Sep 2006 15:46:13 +0000

I tend to agree with Karin and thescott on this one.

Vida e Caffe tall Americano coffee is more than twice as good as Wimpy coffee, (and thats coming from a tea drinker).

By: Karin

Karin — Tue, 05 Sep 2006 09:44:56 +0000

Don’t totally agree with Fred (agree with last statement), and want to add:
consistency in quality (be it in packaging, website layout or even advice given to prospects) allows a small company to ‘brand’ out quality products regardless the price-tag

By: Fred

Fred — Tue, 05 Sep 2006 08:40:41 +0000

I’m not even entirely sure that the Kauai biscuit my wife bought tasted better than the Pick n Pay one. The Cafe Coton shirt I have is also not a whole lot different from the one I got from Meltz.

And Rosmead Spar makes a kickass loaf of bread – way better than the one that my sister gets from Melissa’s.

Small businesses, ignore brand power at a price! (The price on your products that is…)

By: Andrew

Andrew — Tue, 05 Sep 2006 08:06:16 +0000

I agree, but the quality is seldom double or 5 times better. It seems that about 20% better quality + good brand = 200% price tag.

By: thescott

thescott — Mon, 04 Sep 2006 20:29:28 +0000

its important to note though, that with pretty much all those examples, quality (taste etc) is far superior too. its not just that they’re can charge for the label printed on the packaging.