Small business ‘must have’: a fresh tasty Apple
by Fred Roed on 11/08/06 at 11:12 pm
2 comments
Remember the Mac vs PC ads? Where the cocky Mac dude would make fun of the PC guy in a series of simple conversation-style online ads.
Awesome stuff, and pretty effective too if the shareprice of Apple is anything to go by. Not sure of any specific sales stats, but there seems to be a growing awareness of the Apple brand from deep in the corporate jungles of Africa.
iPod, iTunes, the new iBooks – business people (and not just designers) are talking about Apple products.
And now check this out, the Mac Pro:
[Link]
You got to love the understated confidence of this guy’s delivery. There’s a ‘I know you want this’ lilt to his tone that will infuriate the dorks down at Dell.
As for me, top of my personal Christmas wishlist: no question, the Apple iBook (below)…yehhh baby.

(As an aside, check out Microsoft’s response – get Ricky Gervais, unofficially the funniest guy in the world, to dish out the Microsoft goods on iFilm’s viral video portal)
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.

Perky
Aug 12th, 2006
As a mac lover and user we get very protective over all things Mac, so just thought I would let you know the picture shown is of a MacBook Pro, not an iBook. The iBook is no longer on sale and its equivilent is now called the MacBook.
Cheers
Mikey
Fred
Aug 12th, 2006
Ok sorry mate. I will get my facts right once I actually own one of those babies. Hopefully then I will get invited to those weird cult like gatherings you guys go to to talk about your beloved products, trade processing-speed stories, and reminisce about the days when you used to get viruses.