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Business Friendly Caffeine Spot


by Shane on 03/07/06 at 3:29 pm
1 comment


Laptop wielding, coffee drinking entrepreneurs are not always appreciated at local coffee shops and for sometime now the boys in the studio have been talking about one day starting a ‘business friendly’ coffee spot. We even threw around a really cool name (Mullet – business in the front, party in the back!) and emphasised the need for multiple plug points at every table, considerate waitrons who understand that you’re only going to be drinking coffee and not ordering the most expensive item on the menu, free WiFi and the freedom to make as many cell phone calls without getting directed to the ‘No Cell Phone’ signage. How an establishment like this is going to make any money is besides the point!

Some boys and girls in Seapoint have given their idea beans and taken it to the next level -  a business friendly coffee spot with some decent business networking stuff on the go:

Caffeine in Seapoint is the latest addition to the growing number of Caffeine outlets in Cape Town.You can find us at 11 Regent Road (Seapoint main road) next to the new @Home store.

We’re all about paying ATTENTION to the buzz, and amplifying it! Come in and get your fix of super-buzzy caffeine and fresh baked muffins to write home about!!

Well done guys, we will be visiting soon!

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

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One Response to “Business Friendly Caffeine Spot”

  1. Caffeinespot

    Jul 3rd, 2006

    Hey guys, thanks for the mention. When u come in the coffee n muffin’s on us;-)

    Next network meet is this Wednesday morn at 7:15. Would be great to flip around some ideas with you!

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