Brand of the Week: The Framing Shop
by Fred Roed on 17/04/06 at 9:12 pm
2 comments
Nothing sexy about this one: The Framing Shop resides on Lansdowne Rd in Cape Town between a Honda bike outlet and something like the Kwik-e-Mart in the Simpsons. They don’t even have a website (eish!).
What they do have is a proprietor who is the spitting image of Sven Goran Erikson (erstwhile English football coach). I was well impressed by his great service and great price, but above that Sven shared some great business advice. Sven reckons there are two things to remember in order to grow your business:
- sell a good product
- keep your promises
As simple as that. Like the way the Stormers keep dropping the rugby ball, I think we in business can keep dropping the basics. I believe The Framing Shop has succeeded in getting both right, since the business has been around for 10 years. I found out that they have customers coming in all the way from Paarl to have pictures framed – even though there are two framers in Paarl.
Nice one Sven and The Framing Shop for a simple lesson in brand building.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Shane
Apr 19th, 2006
Perhaps you could post a picture of his shop front sometime.
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[...] picture framer. Mike was due to return to England that afternoon, and we were desperate. We found a small framing shop in Lansdowne in Cape Town, and upon entering, our anxiety was instantly replaced by sweet serenity – as if we’d entered a [...]