Lonely Finger
by Shane on 05/03/06 at 10:29 pm
3 comments
The mystery behind the Lonely Finger is a mystery no longer – 5fm!
If the hit counter is accurate, the site received 132 1448 hits. The latest TV ad is pretty clever, but I would really like to know what they spent on this little campaign. Anyone who has a cousin or girlfriend who works at 5fm and who could maybe twist some fingers for the figures, let us know.
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Sophia Lindop
Mar 6th, 2006
How come all the fingers now have smiles? Boy, never in my life have I seen such forlorn faces like the ones in the TV commercials. I was dying to know who they belonged to? Now we know! Thanks, Shane! However much they spent, 5FM reached their goal! 1321448 of us suckers investigated!
Fred
Mar 7th, 2006
I reckon the fact that you are blogging on it is testament to a brilliant campaign.
Shane
Mar 8th, 2006
I think you’re right Fred!