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Packaging Gone Wrong

by Shane on 28/02/06 at 3:12 pm
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Fred was given a pair of Sahara Headphones last week. In the midst of his excitement over the freebie, he made a shocking discovery! Since then he’s been afraid to use them and the guys in the studio are still trying to get over the shock of this indecent exposure – we would all give our left nut to know what these guys were thinking?! (Ok, it’s pretty obvious what the designer was thinking)

(Click image for larger view) 

Still can’t see it? Here is a closeup, not that you really need to see it, butt anyway.

Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.

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