Book Review: Richard Branson ‘Screw Business As Usual’
by Fred Roed on 27/01/12 at 1:40 pm | No comments
Before I start on this review it’s worthwhile to mention that Sir Richard is a client of the digital marketing agency that I own so there may be a *small* bias. I read Branson’s new book ‘Screw Business As Usual‘ in two days, and am currently rereading certain chapters of it. I will aim to [...]
Click to read the Full StoryFive Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
by Ryan Gandalf van Jaarsveld on 27/01/12 at 9:44 am | No comments
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
BRICS Africa Export Import Forum: Another ‘First’ For Saitex
by Staff Reporter on 26/01/12 at 2:40 pm | No comments
The vast, largely untapped potential for BRICS intra Africa trade is to receive a major boost, through the newly-launched BRICS Africa Export Import Forum, which will run alongside the Southern African International Trade Exhibition (SAITEX), taking place from 15 to 17July 2012 at Gallagher Convention Centre, Midrand.
The BRICS Africa Export Import Forum is the only [...]
South Africans Mean Business With E-Commerce
by Staff Reporter on 25/01/12 at 10:46 am | No comments
A recent PayU survey reveals that 75% of respondents believe online shopping is the way of the future. There is no doubt that online shopping is booming in South Africa. Results of a recent News24 online survey conducted by PayU, a South African online and mobile payment service provider, support findings from a World Wide Worx [...]
Click to read the Full StorySpoofie! SA’s First Afrikaans Spoof Movie
by Staff Reporter on 24/01/12 at 12:36 pm | 1 comment
Spoofie! Die Wilde Weste, South Africa’s first full length “Afrikaans Dubbed Spoof Movie”, has officially launched it’s teaser trailer and website. Entrepreneur Remano de Beer made the entire movie himself. From writing and directing to sound and voice overs.
“… Die Zefste Afrikaanse Fliek In Geskiedenis …”
Remano de Beer took a classic John Wayne western and [...]
SA Sports Illustrated February Issue Introduces 3 Different Covers
by Staff Reporter on 24/01/12 at 9:25 am | 1 comment
At Ideate we’re huge fans of rugby, and as a result we love SA Sports Illustrated. Over the past few years it has become an annual tradition for Sports Illustrated to devote its February edition almost entirely to Super Rugby, the southern hemisphere’s biggest and best-loved provincial rugby competition.
February 2012 is no different. This [...]
1 Min. With A Superhero: James And Neil, Co-Founders of My Destination
by Fred Roed on 23/01/12 at 12:13 pm | No comments
James Street and Neil Waller are the Co-Founders of My Destination. I had the opportunity to chat to the two founders about their company, social media and the economic downturn.
Established in 2006, My Destination is a start-up business that’s grown on a shoe string budget, out of the university dorms of their two Co-Founders, [...]
Your Learning Resolutions For 2012
by Anna Malczyk on 23/01/12 at 8:38 am | No comments
The beginning of the year is the time to make resolutions that will start you off on a good foot and ensure that 2012 is your best year to date. If you’re not sure what you want to achieve – or even if you have a few goals in mind – consider adding continuous learning [...]
Click to read the Full StoryOpen Day To Introduce Business Programme For Under-Qualified Managers
by Staff Reporter on 20/01/12 at 8:59 am | No comments
Are you an aspiring business leader? Here’s your chance to learn more about bridging educational opportunities at the UCT Graduate School of Business on 26 January. An open day held at the UCT Graduate School of Business’ Executive Hall will introduce the Associate in Management Programme (AIM).
The Associate in Management Programme is aimed at emerging [...]
The Importance Of A Business Plan
by Anna Malczyk on 19/01/12 at 12:15 pm | No comments
If 2012 is the year you plan to start your own business, best be sure you have a good business plan in place before you get started. A comprehensive business plan can mean the difference between seeing your new business flourish and having it fail before it’s even really started.
A business plan has two core [...]
Featured Articles
4 Ways Cloud Computing Will Revolutionise Small Business
2 comments“Cloud computing” is a technical term for something that most internet users are already familiar with and using on a daily basis. Basically, it means computing services and tools are housed on the internet (in the cloud) rather than locally on physical hardware. It’s a revolutionary idea because everything is stored and processed on the [...]
Click to read the Full StoryThe Promotion Of Access To Information Act (PAIA): What Is It And How Does It Affect Me?
No commentsAs we know, there’s been a lot of coverage of the Promotion of Access to Information Act (PAIA) of late, but aside from the politics of it, what does it mean for business owners?
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. Gareth runs the coaching [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
2 commentsI remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
Click to read the Full StoryWhy The Secrecy Bill Is Such A Stupid Idea
4 commentsThe proposed Protection of Information Bill is an exercise in purest futility. The Information Express left the station years ago and simply cannot be stopped. Just ask the Chinese or the American intelligence community.
In the past few days I’ve overheard, read and engaged in conversations about the new bill that’s currently before Parliament. Some excerpts:
”South [...]
New Branson Centre CEO: ‘Business Can Be A Force For Good’
2 commentsThe recently appointed CEO of the Branson Centre of Entrepreneurship and Virgin Unite Africa, Tracey Webster, today announced plans to continue building on the vision of the Centre’s founder, Sir Richard Branson, by encouraging its entrepreneurs to put people and planet at the core of their businesses.
This comes during Global Entrepreneurship Week (14 – 20 [...]
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