Ideate

What every office needs…

by Fred on 12/03/10 at 8:30 am | No comments

Thanks Jase for sending this through. I’m guessing this is EXACTLY what you’re looking for to manage your team?
Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred.

What Business Folk are Reading Right Now – Louis Jv Rensburg

by Yolandi on 11/03/10 at 12:30 pm | No comments

I have been hearing the name ‘Viral Loop‘ going around a lot these days and so I asked Louis Janse van Rensburg from World Wide Creative to tell us a little bit more about the book and what he thought of it.
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. [...]

New Biblioteq ads from FoxP2

by Fred on 11/03/10 at 7:30 am | 1 comment

We’re huge fans of our boys from FoxP2. They’ve pushed the envelope so many times in their short time in the local advertising industry that it’s getting boring.
Except there’s nothing boring about their latest work for Biblioteq, the ‘alternative’ book sellers.
Check it out…

Click on the pics to view large (the copy bottom right says “Feel [...]

1 min. with a Superhero: Dannon Cook of Cook Kikillus

by Fred on 10/03/10 at 11:51 pm | 1 comment

Today, we’re chatting to Dannon Cook, the co-founder of Cook Kikillus, House of Premium, the sole distributors in South Africa of some of the world’s most famous alcoholic beverages.
Dannon, how did you get into the business of booze?
Well, if you enjoy a party, you might as well have your own “booze” business. I [...]

1 min. with a Superhero: Kurt de Beer, KDB Tree Felling

by Fred on 01/03/10 at 6:40 am | No comments

Today we’re privileged to mix it up with a real live lumberjack, Kurt de Beer of Western Cape-based treefelling company, KDB Tree Felling. This modern day maverick of the trees is an inspiration to us here at Ideate, having made a successful business out of an age-old profession.
When and why did you decide to [...]

Friday Giveaway: 2 tickets to Jazz in the Park

by Fred on 26/02/10 at 10:53 am | 12 comments

[NOTE: We have a winner. And the winner is... Warrendean, because we like pin-stripes. Thanks to those who participated. Anyone wanting to attend the concert should go NOW and purchase at Computicket. See you there!]
The Kirstenbosch Concerts are SO last month.
Just kidding (we love you SABNI), but on Sunday March 7th, take a break from [...]

Raffle winners announced

by Fred on 24/02/10 at 11:16 pm | 2 comments

Apologies… this took a little longer than expected, but we have the winners and prizes all sorted. The raffle we held in support of Geoff Brink’s unicycle tour across South Africa is now complete. Thanks to everyone who bought raffle tickets to support The Heart and Sole Tour.
Sue Macquet
3 nights stay at a wonderful villa [...]

Using ‘word of mouth’ marketing in social media

by Mike Saunders on 22/02/10 at 11:00 am | 6 comments

Word of Mouth Marketing
I have had about 15 conversations with small businesses over the last week that still claim that word of mouth is still their number one lead generator.
Word of mouth marketing works so well because people hold the reference of a friend or family member in very high regard. The experience of [...]

Tip for the Week From The Finance Coach

by Gareth on 19/02/10 at 9:28 am | No comments

Finance tip:  Credit

Get a credit report at least once a year. It’s one of those unavoidable truths in life, but our credit history is destined to follow us around for years, and affects so many different aspects of our lives – applying for a homeloan; getting credit from the bank; trying to open an [...]